Apex is a sportscar manufacturer based in Hong Kong. In 2020, the brand launched its electric concept car, the AP-0.

Alongside sections on the company history and technical specifications, the accompanying press kit included pages dedicated to the design of the vehicle.

Beginning at the front spoiler and gradually moving back to the wheels, the roof, and the rear, I wrote this copy in an especially descriptive way — vivid enough that the reader could picture the car without even seeing it.