In addition to the corporate newsroom, Porsche manages a separate blog dedicated to engingeering and technology topics.

In this example, I wrote a technical article about the use of artificial intelligence in the popular driver assistance system InnoDrive.

The article explains, in simple terms, the role of AI in InnoDrive, as well as the benefits of the system as a whole. It carefully balances the importance of the Porsche driving experience on the one hand with the forward-looking vision of a technological innovator on the other.