Social media — more specifically, LinkedIn — plays an important role in Porsche’s communication strategy, and many members of the company’s executive board are active on the platform.

I was responsible for writing weekly posts for two executives: Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT, and Barbara Frenkel, Member of the Executive Board for Procurement.

Covering topics such as digital transformation, vehicle launches, investment activity and diversity initiatives, I produced a wide variety of texts that frequently resulted in thousands of likes and high levels of engagement.